Health & Beauty

Health & Beauty

“Our hair salon relies on customer loyalty and referrals in order to survive. Merchant Gorilla showed us simple, yet innovative ways to encourage our existing customers to recommend us to their friends and family.”
–Lisa N., Hair Salon OwnerHealth & Beauty

According to recent studies, Health & Beauty spending is on the rise.  This can be partly attributed to the economic recovery, but it also reflects the increased importance Americans are now placing on appearance. The aging population of baby boomers is colliding with a generation of youths who are more inclined to seek cosmetic services at a younger age. However, behind the industry’s apparent rosy outlook is the ugly complexion of downward price pressure, fickle consumer behavior and increased competition. There are nearly 750,000 beauty salons and spas in the United States. If you add other cosmetic services such as teeth whitening, nail salons, tanning salons, dermatologists and plastic surgeons, the figure triples. No wonder, in America alone, Health & Beauty represents hundreds of billions of dollars in spending each year. And while the growth of Health & Beauty is expected to increase for the next decade, there’s no guarantee that your business will simply rise with the tide. That’s why a comprehensive marketing program beyond your social coupon offer is critical for your business’ growth and survival. From new product and service strategies to innovative customer retention and marketing programs, Merchant Gorilla is more than just a pretty face.

Other business categories Merchant Gorilla specializes in:
Dining & Nightlife
Fitness
Retail & Services
Activities & Events
Travel & Hospitality
Contact Merchant Gorilla’s APE-SHIFT marketing team HERE

Champions of small business marketing