“We were always struggling to balance the flow of new members while at the same time keeping our existing members happy. Merchant Gorilla showed us new ways to grow our memberships without sacrificing our current members’ experience.”
–Janet F., Fitness Club OwnerFITNESS

If your business is in the fitness arena, you understand the heavy lifting involved in running your business efficiently and profitably. Balancing your monthly cash flow with memberships, excess capacity, transient business and overhead can be a real workout. Yet despite the obvious challenges, the fitness industry continues to draw in new players every day. When you look at the statistics, it’s not surprising: Over 70% of Americans surveyed (ages 25-34) indicated that they planned to exercise more in 2011 than they did in 2010. With the improving economy, fitness studio memberships are expected to increase over the next few years. We are currently experiencing the largest surge in history of Americans entering middle age and beyond. In other words, the baby boomers are booming. Traditional retirement has been abandoned. And the importance of health and fitness relating to quality of life has never been so relevant across a broad spectrum of the populace.In fact, according to a 2011 survey, 47% of Americans plan to spend  $131 per month on exercise and fitness memberships.  Where does your fitness business fit in? Your social coupon offer presents the “hook” to bring in new customers, yet the lasting value of your social coupon to your business is repeat visitation and long-term revenue.

Let Merchant Gorilla show you the path to turn new fitness customers into lasting assets.

Other business categories Merchant Gorilla specializes in:
Health & Beauty
Dining & Nightlife
Retail & Services
Activities & Events
Travel & Hospitality
Contact Merchant Gorilla’s APE-SHIFT marketing team HERE

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