Each year in the United States, approximately 42,000 restaurants open. There’s no question it’s a popular choice for entrepreneurs. But according to a study by Cornell University, approximately 27% of those restaurants will fail within the first year and more than 50% will fail within the first three years. The failure rate for bars and nightclubs are even more dismal. Even for the most seasoned operator, the act of juggling rising food costs, labor, insurance and rent, while maintaining sufficient margin for survival is challenging enough—before factoring in marketing.
Without a doubt, your social coupon offer will drive in new customers. However, the key to your offer’s success will lie in your ability to maximize revenue from that new customer and convert him or her into a repeat (i.e. profitable) customer. That’s why a comprehensive marketing program is essential for your business. Merchant Gorilla looks beyond your one-day/limited-time-only deal and implements a systematic program to ensure maximum revenue, customer retention and repeat visitation. Our experience in developing and executing successful marketing programs for restaurants, bars and nightclubs is unparalleled.